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01892 527444Creative Digital Media Production BTEC (Sixth Form)
Creative Digital Media Production BTEC Level 3 National Extended Certificate - Statement of Intent
Our vision is to empower our students to become active and critical audiences of media, who take responsibility for their media consumption habits and help them to understand the effects of their choices. The subject intent in Creative Digital Media Production is to equip students with the critical and creative skills to understand and engage with the media-rich world around them. This involves analysing how media texts are constructed, how they influence and reflect society, culture, and politics, and how to produce their own media. Students will understand the creative potential of media and will become active producers of targeted media texts laying down the foundations for a career in the Creative Industries.
Purpose
The qualification provides a coherent introduction to the study of creative digital media. Creative Digital Media Production students at St Gregory’s School will be able to analyse and appreciate the craft involved in communicating media messages in a global arena. They will be able to decode implicit and explicit messages, recognising bias and demonstrate understanding concerning how representations are constructed for a specific purpose and audience. They will also be encouraged to appreciate the aesthetic artistry involved in the production of media texts so that that they can create their own, emulating specific styles and applying, or challenging conventions of a genre, evident in their own decision-making. They will be encouraged to explore media theory, research industrial context and work with media professionals to gain experience and insight concerning a media career.
The KS5 curriculum in Creative Digital Media Production aims to enable learners to demonstrate knowledge and understanding of:
- how meaning, messages and values are constructed through formal and stylistic elements through a range of media texts from different sectors, such as music videos, short film extracts, animation, news programmes, websites, digital games and print adverts.
- How all media texts express messages through representations that shape perceptions and beliefs about what is valued and undervalued in society.
- the essential pre-production work that takes place as part of a creative media production from finance and logistics to regulations.
- how to respond to a commission brief with ideas based on the required content, style, audience, purpose and approach proposed by the client. You will work within the requirements and constraints of the client’s specifications and consider your response in terms of ethos, format, budget, platform and duration.
- the codes and conventions that magazine producers use to communicate with their target audience, and how they generate, select and prepare materials to produce a completed magazine cover and double-page spread.
It also aims to enable learners to:
- develop skills to use a variety of creative media computer software
- develop a critical approach to texts, decoding media language
- appreciate the artistry in the construction of media texts and develop their own design and production skills
- research and examine industrial context to fully understand the influence on production of media texts
Cultural Capital
Media Studies offers students considerable cultural capital, equipping young people with the skills and analytical knowledge that will prove of value in future life success. These include the practical production techniques in digital image editing and print and digital publishing.
The units span a range of products selected to expose the students to the diverse social, cultural and ethical issues that result from living in a 24/7 media world. Representations of contemporary and historical ideologies inform students' understanding, engagement and empathy of for all sectors of society.
